Teton Gravity Research revolutionized the ski film industry back in 1995. Today, with the advent of low-price, high-quality POV cameras—nearly everyone on the slopes considers themselves a filmmaker. TGR is changing the game again and separating the contenders from the pretenders with The Co-Lab.
The Co-Lab is an open source freeskiing project where athletes and filmmakers will upload their 2012/2013 edits to TetonGravity.com for a chance to win the ultimate prize: $100,000 cash money.
“Tetongravity.com has always been a place for people to share videos,” TGR Co-Founder Todd Jones said. “It’s been in our DNA for a long time and Co-Lab is an idea we talked about for a while. The time had come.”
Co-Lab is open to everyone from established filmmakers and professional athletes to GoPro neophytes and backyard rippers. Contestants will upload their edits to Tetongravity.com where users will vote on their favorite submissions. Then an outside panel of industry pros will elect the winner, heavily considering the user voting.
“Here at Teton Gravity Research, we have never been elitist filmmakers,” Jones said. “It’s a different playing field for pros and amateurs. We think Co-Lab evens the playing field and makes it a more democratic process.”
The folks at TGR will release more about the rules, specs, etc. as the summer goes on, but today’s Co-Lab announcement has the industry very excited… including those in the TGR offices.
“My vote doesn’t matter but I hope to see some badass footage of some up-and-coming rippers,” Jones said. “Those guys haven’t had the opportunity to be on that grand stage before and this is it.”